Lavenderoom is an India-based beauty blog that focuses on self-care, wellness, and empowerment. For this project, I created a soft, elegant brand identity that included a custom logo, a comprehensive brand guide, a set of affirmation cards, and a series of Instagram article designs. The visuals reflect the calming and uplifting tone of the brand, with warm, earthy tones and clean typography. This project allowed me to explore the intersection of beauty and mindfulness through intentional, content-driven design.

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