I developed a cohesive visual identity for Bernie’s Rescue Crew, creating a warm and inviting design system that reflects the organization’s mission of care and compassion. My work included logo design, branded social media graphics, and promotional materials such as adoption profiles and fundraising posters. I focused on creating a friendly, approachable aesthetic through soft color palettes, playful iconography, and clear visual hierarchy to make information easily digestible while emotionally connecting with the audience.